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Digital, print, apps and social technologies are very familiar platforms for me as I consult with product marketing teams, sales executives and life science clients to solve daily issues around strategy and demand planning. Widening the reach of our message has become easier, but a successful pairing of “technology” with the “message and the messenger” is an algorithm and a necessary practice to successfully reaching the target. Multi-platform Projects Include: #1 Mobile application for North American sales force, integrated with our internal systems for information exchange, not just a one-way push (AT&T partner). |
